About Us

Celebrating 30 Years of Excellence

BMW Motorcycle of North Dallas has been a fixture on the North Texas motorcycle scene since 1993. Located at 900 K Avenue in East Plano, just outside of downtown, BMW Motorcycle of North Dallas also carries three other premium brands of primarily European-made motorcycles including; Ducati from Italy, Royal Enfield from India, Triumph from Britain. To learn more about our other brands, please visit the European Cycle Sports website

After over 20 years as a tenant at 900 K Avenue, BMW Motorcycle of North Dallas purchased the entire building in 2014 and more than doubled the dealership's facility to over 12,000 square feet, making it the largest Eurocentric motorcycle retailer in Texas and one of the largest in the nation.

The expansion allowed us to expand our Parts & Gear department so that we now have an expanded offering of helmets, jackets, boots and accessories to customize your bike.

If you're looking for service for any BMW, BMW Motorcycle of North Dallas has a staff four fully-trained master technicians with a combined experience of over 100 years. Most service issues can be addressed the same day you bring your bike in. From Airheads to the latest high-performance machinery, our experienced staff is ready to quickly and professional take care of all your service needs. We also offer fleet service to area law enforcement motor patrol divisions.

Stop by and See the Difference Experience Makes.

You have a lot of choices of where to buy your new bike and to have it serviced. BMW Motorcycle of North Dallas wants to be your dealer, but we know we have to earn your business. There are many great reasons why you should shop with us.  First and most importantly, motorcycles are our only business. We specialize in providing Dallas-area riders with the best motorcycles available from the top European manufacturers. You won't find boats, ATVs, or 3-wheeled cars at our store, just motorcycles sold and serviced by a knowledgeable and experienced staff of dedicated motorcycle enthusiasts. Second, we have many ways to make it easy to get your new bike on the road with programs like BMW's 3ASY RIDE Plan to lower payments and special offers available on Ducatis and Triumphs too.

With over 12,000 square feet, European Cycle Sports is one of the largest European-exclusive motorcycle dealerships in the nation. We carry a full selection of all the offerings from BMW Motorrad so you won't have to run all over North Texas to find the right bike for you. You will find them all right here in Plano.

As part of the major remodeling the BMW Motorcycle of North Dallas parts and accessory department has more than doubled in size. The new space has allowed us the room needed to add the full line of BMW Riding Gear selections of many other top brands. You'll always find a good selection of helmets, boots, and jackets for all your riding needs.

So why don't you stop by and see our modern facility, check out the newest BMWs or maybe take advantage of our expanded apparel selection? We'd love to show you around!

The Oklahoma State Police are one of the many law enforcement departments we provide motorcycles and service for.

We Are Just 25 Minutes North of Downtown Dallas, Off Highway 75. A Half-Mile North of the Plano Parkway and I635.

Serving residents of: Texas, Oklahoma, Arkansas, Louisiana and Collin County, Dallas County, Delta County, Denton County, Ellis County, Hood County, Hunt County, Johnson County, Kaufman County, Parker County, Rockwall County, Somervell County, Tarrant County and Wise County

Plus the cities of: Plano, Irving, Fort Worth, Arlington, Grapevine, Carrollton, McKinney, Denton, Grand Prairie, Mesquite, Frisco, Richardson, Lewisville, Addison, Allen, Azle, Balch Springs, Bedford, Benbrook, Burleson, Cedar Hill, Cleburne, Colleyville, Coppell, Corinth, Crowley, DeSoto, Duncanville, Ennis, Euless, Farmers Branch, Flower Mound, Forest Hill, Forney, Glenn Heights, Grapevine, Greenville, Haltom City, Highland Village, Hurst, Keller, Lancaster, Little Elm, Mansfield, Midlothian, Mineral Wells, Murphy, North Richland Hills, Prosper, Rockwall, Rowlett, Saginaw, Sachse, Seagoville, Southlake, Terrell,The Colony, University Park, Watauga, Waxahachie, Weatherford, White Settlement, Wylie